A major Belgian financial institution is strengthening its Marketing & Communications content capability for retail banking customers. As a senior Copywriter and SEO/GEO Storyteller, you will turn product and campaign briefings into clear Dutch content for articles, email, social media and video, using SEO copywriting and AI tools to improve visibility in search and AI-generated answers.
The mission
The Storytelling chapter works through Agile methodology in multidisciplinary squads serving Individuals, the organisation's retail customers. You will work with MarCom Managers, a Digital Marketing Expert, a Visual Creator, audiovisual experts and a French-speaking Storyteller in a youth-focused retail squad or a daily banking squad. This work supports content for the Belgian financial sector, where clear communication must support customer understanding and business objectives.
Your scope runs from briefing to publication and optimisation. You will write and adapt Dutch articles, emails, social posts, web pages, video scripts and accessible technical or thought-leadership content, linking each piece to content pillars, audience needs and business objectives. You will translate or adapt French and English source material, use AI tools and Surfer SEO, and use traffic, engagement, CTR, SOV and conversions to recommend improvements.
Your responsibilities
- Translate briefings into content plans and copy aligned with content pillars, segment objectives and a consistent brand voice.
- Produce and adapt attractive, accessible Dutch content for articles, email, social, web and video.
- Improve organic and AI-search visibility through SEO/GEO optimisation, Surfer SEO and authority-building edits.
- Use AI tools for research, copywriting, translation and multichannel adaptation while validating accuracy and quality.
- Coordinate with French-speaking storytellers and audiovisual experts to turn narratives into localised videos, carousels and short formats.
- Interpret reach, engagement, CTR, SOV, traffic and conversions, then recommend improvements that comply with B2-language level, non-misleading commercial communication and anti-greenwashing rules.
Your profile
Essential skills
- Bring at least 6 years of experience as a senior copywriter or storyteller, with a journalistic background.
- Demonstrate excellent editorial writing and a strong sense of clarity across formats, including thought-leadership and accessible technical content.
- Apply SEO optimisation and SEO copywriting principles to improve discoverability in search engines, AI Overviews and LLM answers.
- Use AI tools for research, copywriting, optimisation and translation while exercising editorial judgement.
- Challenge briefings constructively and combine creativity, curiosity and analytical thinking with accuracy.
- Adapt to Agile delivery, work autonomously, listen actively and collaborate transparently.
Preferred skills
- Extend SEO with GEO optimisation and experience with AI Overviews and LLM answers.
- Understand the marketing funnel and customer journeys, and interpret performance indicators such as reach, engagement, CTR and SOV.
- Bring experience in Surfer SEO, the Individuals segment or the Belgian financial sector, preferably retail banking.
Languages
- Dutch: C2, native-level written proficiency.
- French: C1 passive comprehension, sufficient to adapt and translate copy, understand briefings and join multilingual meetings.
- English: B2, able to use sources and translate or adapt English copy into Dutch.
Education
- Bachelor's or master's degree in communication, journalism, marketing, languages or literature, or equivalent professional experience.
Include three writing samples with your application: a social post, an article and an email.