A major Belgian financial institution is strengthening its Marketing & Communication content function, with a focus on the Affluent and Private Banking segment. As a Senior Copywriter, you will turn business briefings into clear, credible content in French across articles, email campaigns, social media, web pages, scripts and UX copy. The role combines editorial expertise with SEO, GEO and AI-assisted content production, within an Agile multidisciplinary squad.
The mission
The Storytelling chapter is placing content at the centre of the organisation’s marketing approach. You will work with MarCom Managers, a Digital Marketing Expert, a Visual Creator and audiovisual specialists to produce consistent content across channels, aligned with defined content pillars, brand guidelines and the expectations of affluent clients. Your work will support visibility in search engines, AI Overviews and large language model responses, while respecting the requirements of regulated financial communication.
You will own the French-language content scope from briefing to publication and optimisation. This includes adapting material prepared by a Dutch-speaking copywriter, using AI tools for research, drafting, translation and content variations, and reviewing performance indicators such as traffic, engagement, CTR, share of voice and conversions. The assignment is planned through the end of 2026, with possible renewal.
Your responsibilities
- Translate strategic and commercial briefings into accurate, accessible content that supports segment objectives and content pillars.
- Create French-language articles, email campaigns, social posts, speeches, scripts, web pages, white papers, e-books and case studies.
- Optimise content for SEO and GEO, using tools such as Surfer SEO to improve visibility, relevance and authority.
- Adapt written narratives into video, carousel and short-form formats in collaboration with audiovisual experts.
- Evaluate content performance and recommend concrete improvements based on engagement, reach, CTR, share of voice and conversion data.
- Ensure compliance with regulatory requirements, including non-misleading commercial communication, B2 standards and anti-greenwashing principles.
Your profile
Essential skills
- At least 6 years of experience as a copywriter, storyteller, journalist or content specialist.
- An excellent editorial style, strong clarity and the ability to make technical subjects accessible to non-specialist audiences.
- Demonstrated experience in content writing, thought leadership and editorial or technical content simplification.
- Practical experience with SEO content optimisation and the ability to use AI tools for research, drafting, optimisation and translation.
- Critical judgement to challenge a briefing, formulate recommendations and maintain accuracy in regulated communications.
- A structured, detail-oriented and autonomous way of working, combined with collaboration in an Agile team.
Preferred skills
- Experience with GEO, Surfer SEO, marketing funnels and customer journeys.
- Ability to interpret content performance indicators and connect them to business outcomes.
- Previous experience in Private Banking or the banking and financial sector.
Languages
- French: native-level, expert written communication.
- Dutch: strong passive knowledge, sufficient to adapt and translate texts and participate in bilingual meetings.
- English: good working knowledge, including adapting content and using English-language sources.
Education
- Bachelor’s or Master’s degree in communication, journalism, marketing, languages or literature, or equivalent professional experience.
Applications should include examples of written work, such as a social media post, an article and an email campaign.