A major financial institution is developing its marketing approach for investment products and services, combining customer data, digital channels, and lifecycle communication. As a senior Marketing Expert, you will shape integrated campaigns and customer journey optimization across owned, earned, and paid media, using performance marketing, SEA, SEO, programmatic, Google Analytics, and CDPs. The work connects strategic communication with measurable engagement and conversion in an Agile delivery model.
The mission
The organisation is consolidating an optichannel marketing approach for Invest, combining online and offline touchpoints, CRM principles, CDPs, and marketing analytics. Campaigns cover acquisition, servicing, lifecycle management, and permanent campaigning, with decisions based on customer insights, KPI performance, and ROI. The environment includes SEA, SEO, programmatic media, Google Analytics, and experimentation with AI-driven personalization and predictive analytics. This work supports consistent customer relationships around complex financial products and services.
You will translate customer and market insights into campaigns, communication strategies, and measurable improvements to digital sales journeys. Your scope runs from strategic planning and project management to campaign implementation, performance analysis, and stakeholder coordination. You will work in Agile sprints, test hypotheses, identify friction in customer journeys, and connect your recommendations to commercial objectives. The role also includes developing data-driven marketing for investment products and evaluating AI and automation use cases.
Your responsibilities
- Define and deliver integrated marketing campaigns across owned, earned, and paid media, aligned with business objectives and consistent customer experiences.
- Translate customer, market, and campaign data into prioritised actions that improve engagement, conversion, and return on investment.
- Improve digital sales journeys and touchpoints through performance marketing, conversion optimisation, and continuous experimentation.
- Design end-to-end customer journeys covering acquisition, servicing, lifecycle management, CRM integration, and permanent campaigning.
- Measure and optimise campaign performance through marketing analytics, KPIs, Google Analytics, and customer data platforms.
- Coordinate commercial teams, communication stakeholders, and external partners while managing project scope, deadlines, and implementation.
Your profile
Essential skills
- Bring at least 5 years of relevant experience in strategic marketing and communication, preferably within the financial industry.
- Apply performance marketing expertise across SEA, SEO, and programmatic channels, with a practical understanding of optichannel strategies.
- Use Google Analytics, CDPs, marketing analytics, and customer insights to support data-driven decision-making.
- Improve customer journeys using CRM principles, journey analysis, and conversion optimisation.
- Manage projects and implement communication strategies within the financial industry, supported by strong organisational insight.
- Work effectively in an Agile environment, including prioritisation, hypothesis testing, sprints, and retrospectives.
- Combine commercial focus, customer orientation, analytical thinking, stakeholder management, and clear communication.
Preferred skills
- Experience with predictive analytics, AI-driven personalisation, or predictive journey mapping.
- Knowledge of Adobe Automation, CRM integration, or AI-supported marketing workflows.
- Experience with integrated marketing campaigns, customer journey mapping, lifecycle management, or growth marketing.
- Understanding of financial products and services within the Invest domain.
Languages
- Dutch: C1, strong written and spoken communication skills
- French: C1, strong written and spoken communication skills
- English: C1, strong written and spoken communication skills
Education
- Master’s degree in Communication Economics or Marketing.