A Belgian financial institution is extending its marketing capability for investment products and services, with this senior Marketing Expert role focused on customer engagement across an optichannel environment. You will shape and deliver performance marketing, including SEA, SEO and programmatic, while using customer data to improve journeys and communication outcomes.
The mission
The work supports a longer-term marketing direction for investments toward 2030. The landscape combines owned, earned and paid media, Google Analytics, CDPs, CRM principles and marketing analytics, with online and offline touchpoints connected across the customer lifecycle. Campaigns are assessed through engagement, conversion, KPI and ROI data rather than activity alone. Agile planning, hypothesis testing and iterative optimisation are part of delivery.
As a senior Marketing Expert, you will take work from strategic definition through implementation. Day to day, you will coordinate commercial stakeholders and external partners, plan budgets and deadlines, design end-to-end customer journeys and remove friction in digital sales and servicing paths. You will translate customer and market insights into campaigns, then adjust targeting, content and channel choices based on results. The role also includes practical experimentation with predictive analytics, AI-driven personalization and generative AI for content creation where this improves relevance or efficiency.
Your responsibilities
- Develop integrated owned, earned and paid campaigns that support business objectives and maintain consistent customer communication across channels.
- Translate customer insights, market research and performance data into measurable actions that improve engagement, lead generation and conversion.
- Optimise digital sales journeys and customer touchpoints by identifying friction, testing hypotheses and applying data-driven customer journey optimization.
- Design servicing and commercial campaigns around lifecycle management, CRM integration and relevant customer needs.
- Measure campaign performance through marketing analytics, Google Analytics, KPIs and ROI, and use the findings to refine future activity.
- Coordinate project management and implementation of communication strategies within the financial industry, including stakeholders, external partners, budgets and deadlines.
Your profile
Essential skills
- Bring at least 5 years of experience in strategic marketing and communication, preferably within the financial sector.
- Demonstrate experience with project management and implementation of communication strategies within the financial industry.
- Apply performance marketing techniques across SEA, SEO and programmatic channels, with a clear focus on measurable commercial outcomes.
- Use Google Analytics, CDPs and marketing analytics to support data-driven decision-making.
- Combine customer journey optimization, CRM principles and optichannel strategies across online and offline touchpoints.
- Show strong organizational insight, stakeholder management skills and the ability to coordinate multiple workstreams.
- Communicate clearly with commercial and technical stakeholders and turn analysis into practical action.
Preferred skills
- Experience with Adobe Automation, Agile delivery, customer journey mapping, CRM integration or lifecycle management.
- Knowledge of financial products and services, predictive analytics, AI-driven personalization or growth marketing.
- Experience using generative AI for content creation or automation.
Languages
- Dutch: C1, strong written and spoken communication.
- French: C1, strong written and spoken communication.
- English: C1, strong written and spoken communication.
Education
- Master’s degree in Communication Economics, Marketing or equivalent experience.