Marketing Expert

We're looking for a senior marketing expert to develop data-driven campaigns for investment products and services. You'll turn customer insights into ongoing communication that improves engagement and conversion.

What you'll do

• Develop integrated campaigns across owned, earned and paid media.
• Design servicing and commercial journeys across online and offline touchpoints.
• Optimise digital sales journeys for conversion and lead generation.
• Analyse campaign KPIs and adjust activity using customer insights.
• Test AI-driven personalisation and predictive approaches to customer communication.
• Manage campaign budgets, deadlines, stakeholders and external partners.

What you bring

• At least five years of experience in strategic marketing and communication.
• Performance marketing expertise in SEA, SEO and programmatic.
• Data-driven decision-making using Google Analytics and CDPs.
• Knowledge of optichannel strategies, marketing analytics, customer journey optimisation and CRM principles.
• Proven project management and communication strategy implementation in the financial industry.
• Strong organisational insight, analytical judgement and stakeholder management.
• Commercial awareness and a focus on customer needs and measurable results.
• Master's degree in Communication, Economics or Marketing.
• Dutch, C1, written and spoken.
• French, C1, written and spoken.
• English, C1, written and spoken.

Nice to have

• Adobe Automation experience.
• Knowledge of financial products and services.
• Agile experience, including hypothesis testing, sprints and retrospectives.
• Customer journey mapping, lifecycle management and CRM integration.
• Growth marketing experience.
• Predictive journey mapping and predictive analytics.
• Automation of repetitive tasks, predictive models for data analysis and generative AI for content creation.