A major Belgian financial institution is developing AI-powered marketing capabilities across its digital ecosystem, including website content intelligence, marketing performance agents and AI-driven customer experiences. This senior Project Manager Business role combines digital marketing, Martech and AI Product Management, with responsibility for turning emerging technologies into measurable improvements for customer journeys, marketing performance and discoverability in Brussels and across Belgium.
The mission
The Digital Marketing Strategies team supports external platforms, digital content architecture, online visibility, lead generation and business growth. Its current work connects Marketing and Communication with data, AI and IT teams to introduce capabilities such as AI-assisted content generation, agentic automation and Generative Engine Optimization. The scope includes monitoring AI visibility through metrics such as Brand Mention Rate, Prompt Coverage, Citation Rate, Agentic Traffic and AI Referral Traffic.
As AI Marketing Strategist and Agentic Experience Lead, you will define use cases, build product roadmaps and develop business cases for AI-powered marketing solutions. You will coordinate stakeholders, AI specialists, agencies and marketing teams, then measure adoption, productivity and performance impact. Your work will connect marketing performance data, website analytics and campaign reporting with practical AI implementation across the organisation.
Your responsibilities
- Prioritise AI marketing use cases and translate business needs into clear product requirements, roadmaps and value cases.
- Lead the evaluation and implementation of AI agents, multi-agent systems, tool calling and workflow orchestration for marketing operations.
- Establish the Generative Engine Optimization strategy by improving content discoverability, source attribution and citations in AI-generated answers.
- Design measurement frameworks that connect AI visibility metrics, campaign reporting, experimentation results and business outcomes.
- Coordinate delivery across Digital Marketing, Content, SEO/GEO, Customer Experience, Data, AI and IT stakeholders.
- Drive change and adoption by integrating new capabilities into daily marketing work and refining them through user feedback.
Your profile
Essential skills
- Bring at least 15 years of experience in Digital Marketing, Martech or Digital Experience, including leadership of cross-functional initiatives.
- Translate emerging technologies, including Generative AI and Retrieval Augmented Generation (RAG), into practical business value.
- Apply AI Product Management, AI use-case identification, product roadmap management and business case development.
- Understand LLM fundamentals, prompt engineering, AI evaluation frameworks, knowledge retrieval, source attribution and GraphRAG concepts.
- Interpret marketing performance data, website analytics, campaign reporting and experimentation results to support decisions.
- Combine strategic thinking with structured delivery, stakeholder management, negotiation, change management and adoption management.
Preferred skills
- Experience with Figma, service design, Adobe Analytics, Contentsquare or Agile Scrum.
- Knowledge of digital transformation, SEO, Paid Media, Digital Content Strategy, Customer Journeys and Conversion Optimization.
- Familiarity with GEO, experimentation frameworks, Proof of Concept creation, value realization and banking operations or financial products.
Languages
- Dutch or French: fluent, C1/C2
- English: fluent, C1/C2
Education
- Bachelor’s or Master’s degree in Business Administration, Communication, UX Design, Marketing, ICT or a related field, or equivalent professional experience.